Recognize & live
your uniqueness

Recognize & live your uniqueness

with LUXXprofile
& LUXX Personality Toolset

Everyone makes a contribution, but often differently to others. The LUXX Personality Toolset creates appreciation for the diversity and individuality of people in a colorful world.

LUXXprofile & LUXX Personality Toolset


the world's most modern personality diagnostic tools
offer effective benefits in various areas of application.

the world's most modern personality diagnostic tools offer effective benefits in various areas of application.

LUXX knows no “types”. It describes people in their unique individuality. LUXX knows over 152 billion personalities. Get to know your LUXX motivation profile.

different personalities! Which one is yours?
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What's special about the LUXXprofile & LUXX Personality Toolset

With the LUXXprofile, we offer the most modern, scientifically based personality profile on the market. It shows you in a differentiated way what is really important to you in your professional and private life.

With the LUXX Personality Toolset, we offer much more. Our tools are specialized analyses for specific fields of application, such as leadership and employee motivation, life partnerships or sport.

Find out more about our LUXX tools and how you can use them for yourself and your context.

The LUXXprofile

The LUXXprofile maps the incredible diversity of the human personality using 16 explicit motives. They are independent of each other and are referred to within luxx as life motives. This creates a completely new opportunity for all people to understand and discuss their personality with its fundamental values, goals and motives.

On a new level, it becomes clear why other people with different motivations feel, think and act differently to me.

This creates great benefits for everyone.

The door is open for a new understanding and cooperation in all kinds of relationships.

Enables effective collaboration between practitioners and theorists.

Shows the benefits of trial and error and the benefits of perfectionism.

Creates effective interaction between specifiers and those who implement specifications.

Provides an equal coexistence of elitist and egalitarian thinking and acting.

Shows the benefits of using and consuming as well as receiving and keeping material things.

Gives solidarity and independence in all forms of relationship the necessary eye level and equality.

Does the equivalence of needs often create the opportunity to meet lots of people or would you prefer to be on your own more often?

Creates an understanding of the need for strict adherence to principles and commitments and their consideration as a means to an end.

Shows that both are needed: to help all disadvantaged beings and the whole world or just me and mine.

Illustrates the equivalence of structure and planning as well as spontaneity and flexibility in the approach.

Creates an understanding between "forward thinkers" for risks and dangers and the "hunters" for opportunities and change.

Explains the individual threshold at which I "pay home" or how intensely I strive for harmony again and again.

Provides information on the necessary daily physical exertion or "active physical relief".

Helps to understand for whom food has a constantly high positive meaning or for whom it is only a necessary (also stressful) food intake.

Explains a caring versus partner-like approach to the people who are part of my family.

Explains the need for constant sensual pleasure or permanent sensual asceticism.

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The
LUXX Personality Toolset

The LUXX Personality Toolset offers various specialized evaluations of your LUXXprofile, giving you completely new opportunities to bring the power of your personality to bear in a wide variety of fields of activity.

Use the LUXX Personality Tools for more performance enjoyment and life satisfaction.

The history of LUXX

LUXXprofile as a brand has been on the market since 2017, but the story and the expertise behind it are much older and for Peter Boltersdorf they began with a book…

Peter Boltersdorf

Brain & Heart from LUXX

Uta Rohrschneider

Head of LUXX Academy

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Accreditation of the LUXX Expert training by the ICF

The ICF, International Coaching Federation, (link to ICF) is an international coaching association and the world’s largest coaching association with almost 50,000 members. The ICF promotes the professionalization of coaching worldwide, accredits training and further education for coaches and certifies coaches.

The ICF Charter Chapter Germany is part of Europe, Middle East, Africa (EMEA) and has developed into a top 10 chapter in recent years.

Our Italian partner and instructor Marco Bigornia, Allenati per l’Eccellenza, is our direct contact to the ICF.

The ICF has officially recognized the LUXXprofile and LUXX Personality Toolset Expert training. ICF members receive 20 CCEs (training credits). This is a real recognition and award for LUXX. Our heartfelt thanks go to Marco Bigornia, who has done a great deal for LUXX at the ICF.

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Training and further education.
Off to our Academy!

In the LUXX Academy you will find everything you need for a competent and needs-oriented application of the LUXX Personality Toolset, both as a user and as an expert. Regardless of the context in which you work and would like to work with LUXX: Business, private or sport.

With the LUXX Academy, we as the LUXX team stand for the quality of your knowledge and your insights into the LUXX Personality Toolset as well as for its safe and sustainable application in your customer environment.

Our offer is aimed at all people and
organizations who are interested in working with the LUXXprofile and the LUXX Personality Toolset.

Our offer for certified LUXX experts provides further training to deepen and expand knowledge, as well as support and assistance with specific questions.

Our mission is to achieve the best quality in our work with the LUXXprofile and the LUXX Personality Toolset.

Nina Jax

Director Human Resources
valantic Management Consulting GmbH
in Cologne

It helps us to understand people better and get to know them so that we can then use them exactly where they are best suited to their nature; Luxx is a tool that we use primarily as a “door opener” in the respective context.

What I particularly like about LUXX and my work with the toolset is that it makes the complexity of a human character easy to understand and that it gives me special access to different people and their motives at all times.”

Rita Helter

Chief Human Resources Officer
Finance & Controlling
viadee AG

On the other hand, LUXX is used in training measures for conducting discussions and leadership at various levels in order to learn to deal more sensitively with the diversity of personalities.

Working with LUXX is valuable for us because LUXX helps people to identify areas of responsibility that bring them long-term enjoyment and satisfaction in their daily work. This benefits the viadee company, for example, through high work motivation and quality and the long-term nature of employment relationships.
LUXX allows us to develop personnel more precisely and thus create the basis for long-term satisfaction.

In addition, there are positive aspects to the collaboration thanks to a deeper understanding of each other and an appreciation of diversity.”

Frank Mummert

Head of Human Resource Management
until spring 2024
Alfred Ritter GmbH & Co. KG

The last project related to newly appointed managers.
The first introduction contained elements of how the profile is structured, what it says and how you can use these findings for yourself as a manager and in your own teams.
The individual profile was then created for each manager.
At the same time, the participants were asked for their own assessment.

This stimulated a great deal of self-reflection and made the subsequent evaluation discussion more intensive.
In the evaluation interview, the profile was validated with everyday situations.
After that, the state of a comprehensive and reflected personality description was reached.
The next step was to discuss leadership behavior in relation to different employee profiles and develop action-oriented impulses.

Finally, the group of new managers was analyzed as a team in order to reflect on typical behavior and interaction patterns from the personality types.

The entire process has had extremely positive effects on several levels.
Intensive self-reflection, how can I use my personality in everyday management and how can I optimally integrate different personalities professionally and in the team structure.
In addition, the newly qualified managers have developed into a real community through this shared path of knowledge.
We have also used LUXX for various team developments.

Thomas Nieraad

Chairman
Chairman of the Supervisory Board
Connect One

We have used the LUXXprofile in the context of management development for the selection of management trainees, for team building and also for conflict moderation.
I later used the LUXXprofile as part of the management team when I founded my own company in order to optimize the distribution of roles and cooperation in our start-up right from the start and to avoid misunderstandings, but also to answer the question of who else to bring on board and who not.
The LUXXprofile has enabled us to create realistic analyses and plans and, above all, to correct incorrect personnel decisions at an early stage.
I am still particularly impressed by how objective and stable the results are.

Christiane Musiol

ProLead division
C-Protec GmbH & Co KG

LUXX gave us a lot of support, both in terms of self-reflection and in terms of understanding our colleagues and communication in general.
Specifically, it became clear which strengths we can draw on as a team and also where we should show consideration for each other.
The workshop explained the individual life motives clearly and simply and we can apply the findings in many areas of life, even beyond the business environment.

Enthusiastic customer testimonials

How our customers experience
their work with LUXX

Nina Jax

Director Human Resources
valantic Management Consulting GmbH
in Cologne

It helps us to understand people better and get to know them so that we can then use them exactly where they are best suited to their nature; Luxx is a tool that we use primarily as a “door opener” in the respective context.

What I particularly like about LUXX and my work with the toolset is that it makes the complexity of a human character easy to understand and that it gives me special access to different people and their motives at all times.”

Rita Helter

Chief Human Resources Officer
Finance & Controlling
viadee AG

On the other hand, LUXX is used in training measures for conducting discussions and leadership at various levels in order to learn to deal more sensitively with the diversity of personalities.

Working with LUXX is valuable for us because LUXX helps people to identify areas of responsibility that bring them long-term enjoyment and satisfaction in their daily work. This benefits the viadee company, for example, through high work motivation and quality and the long-term nature of employment relationships.
LUXX allows us to develop personnel more precisely and thus create the basis for long-term satisfaction.

In addition, there are positive aspects to the collaboration thanks to a deeper understanding of each other and an appreciation of diversity.”

Frank Mummert

Head of Human Resource Management
until spring 2024
Alfred Ritter GmbH & Co. KG

The last project related to newly appointed managers.
The first introduction contained elements of how the profile is structured, what it says and how you can use these findings for yourself as a manager and in your own teams.
The individual profile was then created for each manager.
At the same time, the participants were asked for their own assessment.

This stimulated a great deal of self-reflection and made the subsequent evaluation discussion more intensive.
In the evaluation interview, the profile was validated with everyday situations.
After that, the state of a comprehensive and reflected personality description was reached.
The next step was to discuss leadership behavior in relation to different employee profiles and develop action-oriented impulses.

Finally, the group of new managers was analyzed as a team in order to reflect on typical behavior and interaction patterns from the personality types.

The entire process has had extremely positive effects on several levels.
Intensive self-reflection, how can I use my personality in everyday management and how can I optimally integrate different personalities professionally and in the team structure.
In addition, the newly qualified managers have developed into a real community through this shared path of knowledge.
We have also used LUXX for various team developments.

Thomas Nieraad

Chairman
Chairman of the Supervisory Board
Connect One

We have used the LUXXprofile in the context of management development for the selection of management trainees, for team building and also for conflict moderation.
I later used the LUXXprofile as part of the management team when I founded my own company in order to optimize the distribution of roles and cooperation in our start-up right from the start and to avoid misunderstandings, but also to answer the question of who else to bring on board and who not.
The LUXXprofile has enabled us to create realistic analyses and plans and, above all, to correct incorrect personnel decisions at an early stage.
I am still particularly impressed by how objective and stable the results are.

Christiane Musiol

ProLead division
C-Protec GmbH & Co KG

LUXX gave us a lot of support, both in terms of self-reflection and in terms of understanding our colleagues and communication in general.
Specifically, it became clear which strengths we can draw on as a team and also where we should show consideration for each other.
The workshop explained the individual life motives clearly and simply and we can apply the findings in many areas of life, even beyond the business environment.

Enthusiastic customer testimonials

How our customers experience
their work with LUXX

Our references

In 3 steps
to your own LUXXprofile.

Find the LUXX Experts who best meet your performance requirements and consulting needs and are the best fit for you, your situation and your organization.
We won’t leave you alone with your LUXX result and your questions.

The history of LUXX

LUXX as a brand has been on the market since 2017, but the history and expertise behind it are much older…

… and for Peter Boltersdorf, they began with a book:

My journey with LUXX began over two decades ago, with a book at Frankfurt Airport. More by chance, and intrigued by the title, I bought the book “Die 16 Lebensmotive” (Fuchs/Huber) by Steven Reiss. (* 04.47, †10.2016). I was quickly impressed by what I read and my curiosity was piqued by this completely new view of personality. I had no choice but to get in touch with Steven Reiss in the USA and a short time later I was on a plane to Columbus, Ohio.
Our curiosity and enthusiasm meant that we hit it off straight away and I was able to launch the Reiss Personality Profile on the market in Germany and Europe as a licensee. The first training courses for Reiss Profile Masters started in 2002/2003.

The establishment of the profile on the market developed very well, but I wanted more, especially more quality. Driven by my passion for innovation and my innovative strength, I wanted to develop modern application options in 2013 and implement a scientific update for the now over 20-year-old profile with Steven.

However, I was no longer able to win Steven over for this and so I took the step towards independence from the American licensor and said goodbye to the Reiss Profile.

We looked for and found a scientific partner for the development of our own profile based on the psychological motive constructs (explicit motives) that were also used in the Reiss Profile.

In 2015, we began collaborating with the University of Luxembourg and a research team led by Prof. Dr. S. Greiff at the Chair of Online Based Assessments. In this collaboration, I developed several thousand items, which were then checked by the research team for their measurement accuracy. The best of these now form the items of the LUXXprofile.

This independence allowed me to develop further tools for the LUXXprofile in order to offer customers not only a basic evaluation but also analyses for specific issues. This led to the creation of the leadership, employee motivation, competitive sport, change, team and relationships focus analyses. I developed these together with Uta Rohrschneider. As a result, LUXX United can now offer its experts and their clients a personality toolset that goes well beyond the normal limits of previous personality diagnostics.

With LUXX, I have always pursued the vision of giving everyone access to profound knowledge about their own personality. This knowledge offers people the basis for a reflective and appreciative approach to themselves and others and can lead to greater life satisfaction and performance. This is still my goal today and I will continue to develop additional tools to make the LUXXprofile a great LUXX Personality Toolset.

I have also used my knowledge of motivation and personality with great passion and even more fun in my second life’s passion, sport. In addition to my own coaching activities in badminton and handball with international successes, the intensive cooperation with coaches and athletes has made it possible for some to realize their own performance dreams. Numerous projects in competitive and high-performance sport with world championships and Olympic victories, as well as successful soccer teams, make me proud and happy and prove how successfully LUXX can be used in sport, management and many other areas of life. In sport, titles and medals are proof of this, which we unfortunately don’t get in the same form in other areas of life.

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